Amazon announces independent teen accounts (with parental oversight)

by Susie Olson October 13, 2017, 0:27
Amazon announces independent teen accounts (with parental oversight)

Amazon has introduced a new way for teenagers to shop on Amazon using a unique login.

For parents, an email or text message is sent when the order is "placed" - that is, when the teen is ready to order, but the item isn't actually purchased yet.

By the time they're 13 to 17, they're advanced enough internet users that keeping them out of their Amazon accounts in probably the least of parents' concerns-does Amazon have any suggestions for keeping teens from ordering drugs on the dark web?

Under Amazon's new program, teenagers can log into the site using their own credentials. When a teen finds something they wish to order, they can place the order on the app and the parent will receive a text or email showing the item, cost, shipping address and payment information.

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For Amazon, getting teens to shop now could turn them into customers for the rest of their lives, said Brendan Witcher, an e-commerce industry analyst at Forrester. Teens can also optionally attach a note, like "this is the book I need for class", Amazon says.

Without an annual commitment, you have full access to more than 50 million items and Prime Video, which features unlimited streaming on thousands of movies and TV shows.

Amazon wants to empower teens to spend their parents' money. They can also cancel or return orders their teens have made. "We've listened to families and have built a great experience for both teens and parents", said Michael Carr, Vice President, Amazon Households, in a statement about the launch. "This is a move that will get families deeper into Amazon, while also cultivating future Prime members".

On this page, there's now a new option to add a teen, as well as configure the settings associated with their account.


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