Walmart and Google Team Up to Take on Amazon's Voice Ordering

by Leslie Wood August 24, 2017, 2:29
Walmart and Google Team Up to Take on Amazon's Voice Ordering

The deal between the two companies will allow you to link your Walmart account to Google and then place orders through Google Home or the Google Assistant.

Walmart orders being taken on the Google Express app will be available on Google Home for voice-activation in September.

There is no membership required to order through Google Assistant, the same as Walmart's website or mobile app.

Customers might be able to use voice shopping to pick up a discounted order in-store or buy fresh groceries across the country, he said. The idea is that busy shoppers will happily allow artificial intelligence to sort out their shopping carts for them.

"We're thrilled to partner with one of the most popular stores in America to help make your shopping faster and easier", Sridhar Ramaswamy, Google senior vice president, ads and commerce, wrote in a blog post.

This partnership will directly challenge Amazon.com AMZN, which now dominates voice shopping with its Alexa-powered Echo devices.

Walmart announced Monday that it's expanding its grocery delivery service with ride-hailing service Uber, and it's been testing same-day delivery service with Deliv at Sam's Club in Miami. Sales of the Google Home speaker are far below sales of the Amazon Echo speaker, according to third-party estimates.

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Over the past few months, Google Express - the company's same-day delivery service - has received a number of updates to drive usage against competitors like Amazon Prime. For Walmart, the move is an interesting one as it continues to compete with Amazon.

"Google launched Google Express in 2013 and steadily expanded the service to reach the full contiguous U.S.by late previous year".

BENTONVILLE, Ark. and MOUNTAIN VIEW, Calif. - Walmart is determined not to cede any ground to Amazon.

The company will also integrate an "Easy Reorder" feature into Google Express - creating reusable shopping lists.

Walmart customers will be able to link their Walmart account with Google. Easy Reorder, introduced earlier this year, registers in-store and online purchases and saves them to a shopper's purchase history. Starting next year, Walmart will leverage its robust retail store network to enable experiences "that don't now exist within voice shopping anywhere else", including the ability to buy fresh groceries across the country.

"We know this means being compared side-by-side with other retailers, and we think that's the way it should be", Lore said. But Walmart is coming up with something new, as soon as you meet the merchant's minimum purchase option, the items will be delivered to your home for free.


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