Facebook Messenger to launch home screen ads across the globe

by Dominic Parks July 13, 2017, 0:36
Facebook Messenger to launch home screen ads across the globe

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The company added some enticing features, such as voice calling, video calling, chatbot platform, and stickers, among others.

Most of us won't be seeing Messenger ads right away. Have any of you spotted an advert in the Messenger app yet?

The dedicated messaging app of Facebook will soon have ads on your home screens. As one of the biggest services in the world, Messenger gives advertisers an enormous global billboard to pitch their products on. Now, the company's plans for Messenger have become clearer.

The ads look similar to those found on Facebook's newsfeed and will sit between your recent conversations - they won't appear in private messages, thankfully.

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While this is a worldwide rollout, not everyone will see ads immediately. They can now have a new way to create meaningful connections with their potential customers and existing clients.

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Here's what you'll be seeing from today, slowly rolling out across all of Messenger's users as the current Beta programme expands. Back then, the social media platform announced that it would launch a "very small test" in Australia and Thailand.

Facebook expects most ads in Messenger to lead to opening conversational threads inside the app, either with a human or a bot. Now with ads becoming mainstream in the home screen, it, however, could be the end of the year for the same to reach all its billion-plus users.

Oroton Group has appointed external advisors to assess the state of the company and consider its options, which now include a potential sale or capital raise, among others. From last couple of years messaging apps are used more than the social networks.

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